Challenge
The south asian technology market is experiencing tremendous growth and is beginning to play a significant role in the global tech industry. With over 85% of the prepaid mobile cellular subscriptions, prepaid cards are the widely used method to top-up credit. And it’s often a part of people's daily routine. Even though the purpose of a prepaid card was to make the topping up process easier and quicker, we found a hidden frustration in that experience, so we developed a better solution to that. The end result was an app that became the #1 trending app in the Play Store.
A simple solution
Frustration and annoyance turned into an instant fun-to-use experience. Point the camera and get it recharged within a few seconds!
Viral Growth
With a well laid out go-to-market strategy including influencer campaigns and growth experiments, we were able to become the top trending app in the region.
4.9 stars from the start
