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A blank query box is a closed door.

You built something that can answer almost any question. That's the problem. Infinite options and an empty canvas are paralysing for everyone except the person who built it.

What we find

The blank state is where the trial ends.

What you get

A way in for people who aren't analysts.

We watch novices, not power users, because someone who already knows what to type will never show you what's wrong. Then we design the entry: real starting points, questions phrased the way the user would phrase them, and results that explain themselves without a training session.

How it runs

Watch a novice, design the entry, explain the output, keep the power.

01

Watch a novice

The person who isn't an analyst tells you everything.

02

Design the entry

Starting points and defaults instead of a blank canvas.

03

Explain the output

Every chart says what it means without a call.

04

Keep the power

Depth intact, just no longer the price of admission.

What we think

Your power users are fine. It's the other ninety percent who quietly leave.

They never file a ticket about it either. They just stop opening it, and let the seat lapse at renewal.

Proof

See all the work →
Kronologic
Industries

Kronologic

A dense engine made legible to non-technical buyers.

Endeavor
Industries

Endeavor

Complex operational data, made scannable.

Navigate
Industries

Navigate

A path through complexity that didn't lose the detail.

Try before anything else

Send us one screen.

Pick the screen that's costing you the most. We redesign it in five working days, free, no contract. You keep the file whether or not we carry on.

01

You send the screen and tell us what it's supposed to do.

02

We redesign it in five working days, and walk you through why every change is there.

03

You keep the file. If it lands, we talk about a pod. If it doesn't, you're still one screen better off.

Send me the screen

One screen per company. We take three of these a month, so tell us early if your date is tight.

Related

Services

Product redesign

Untangle a product that grew feature by feature, so people reach the value you built.

Services

Team extension

Drop a senior pod into your team. In your tools and shipping by the end of week one.

Get non-analysts to value

Twenty minutes with the founders. Show us the blank state and we'll tell you what belongs there.