Version one is the one people judge you on.
No product yet. No brand, no system, nothing to put in front of users or investors, and a launch that won't wait. Starting from zero is where most first versions come out feeling half-built.
- The idea
- Who it's for
- Your launch date
- Our senior designers
- Brand
- Product UX and UI
- Design system
- Marketing site
- Live prototype
Numbers we'll stand behind on the call.
- 2.5x to 7xSTAAR math gains
- Best AppDesign Award for RAWW, 2023
- 150+products shipped since 2015
- 4.9on Clutch, from verified reviews
What we find
The date is real and there's nothing to show yet.
- You've raised, and the deck promised a date that's now close.
- Engineering is ready to build and there's nothing to build from.
- Your demo is a prototype and it looks like a prototype.
- The brand is a logo somebody made in a weekend.
What you get
Brand, product and system, built in one pass.
One senior team covers all of it, so the identity, the interface and the site are the same decision rather than three that never quite line up. You get working screens every week, and something you can put in front of users, investors and press in the same week.
- Build the brand, from name and voice to the full visual system
- Design the flows that prove the idea, not all of them
- Stand up a design system from day one, so version two isn't a rewrite
- Design and ship the marketing site
- Build a prototype that behaves like the real thing for investors
- Hand off to your engineers, then QA what they build
“I'm impressed by Precious' attention to detail and ability to grasp complex user flows and problems we're trying to solve.”
Nick MerrittHead of Product & Design, ITRVLRead on Clutch 
“We're a conversational AI platform. Precious understood our complex design requirements well. They moved fast without compromising quality. They were able to dive in quickly to understand our needs, goals, and complex requirements. They were communicative, friendly, and always available. Their understanding and high-quality design are truly exceptional.”
Ramesh BalanFounder & CEO, Vericora AI “I was impressed by their talent in animation, and also their work style.”
Omeed ShamsCo-founder, Lumin Fitness 
“I'm excited and plan on working with Precious for as long as possible.”
Travis JonsenCo-founder & Director of Customer Success, Pilot 
“They delivered on and checked every box for us.”
Anthony WilliamsFounder & CEO, ConnectED AthleticsRead on Clutch 
Sharpen the idea
What it is, who it's for, and the one thing version one has to prove.
Brand and spine together
Identity and interface by the same people, so they agree.
Ship weekly
Working screens you can react to, with a live prototype throughout.
Launch
Site, store assets, handoff, and design QA until it matches.
How long to a launchable version one?
It depends on what version one has to prove, which is the first thing we settle. You see working screens from week one and a live prototype throughout, so there is never a long wait for a reveal.
Do you do the brand too?
Yes. Name and voice through to the full visual system, by the same people designing the product, so the identity and the interface agree.
Can our engineers start before design is done?
Yes. The design system goes up first, so engineering builds on real components while flows are still being designed, and we QA what they build until it matches.