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Version one is the one people judge you on.

No product yet, no brand, no system, and a launch date that won't move. Starting from zero is where most first versions come out looking half-built, and the first version is the one investors screenshot.

What we find

The date is real and there's nothing to show yet.

What you get

Brand, product and system, built in one pass.

One senior pod covers all of it, so the identity, the interface and the site are the same decision rather than three that never quite line up. You get working screens every week, and something you can put in front of users, investors and press in the same week.

How it runs

Sharpen, build together, ship weekly, launch.

01

Sharpen the idea

What it is, who it's for, and the one thing version one has to prove.

02

Brand and spine together

Identity and interface by the same people, so they agree.

03

Ship weekly

Working screens you can react to, with a live prototype throughout.

04

Launch

Site, store assets, handoff, and design QA until it matches.

What we think

We don't hand over a prototype and call it a launch.

Brand, product and the system underneath, built by the same people in the same weeks. Three vendors never converge.

Proof

See all the work →
RAWW
Services

RAWW

Brand, product and system built together, so version one already felt finished.

Pilot
Services

Pilot

A zero to one product designed end to end, from first flow to launch.

Knomadix
Services

Knomadix

A new product stood up with its own identity and system.

Try before anything else

Send us one screen.

Pick the screen that's costing you the most. We redesign it in five working days, free, no contract. You keep the file whether or not we carry on.

01

You send the screen and tell us what it's supposed to do.

02

We redesign it in five working days, and walk you through why every change is there.

03

You keep the file. If it lands, we talk about a pod. If it doesn't, you're still one screen better off.

Send me the screen

One screen per company. We take three of these a month, so tell us early if your date is tight.

Related

Services

Product redesign

Untangle a product that grew feature by feature, so people reach the value you built.

Services

Team extension

Drop a senior pod into your team. In your tools and shipping by the end of week one.

Make version one the one you're proud of

Twenty minutes with the founders. Tell us the date and what has to exist by then, and we'll tell you honestly whether it's doable.