The challenge
Starting from zero on product and brand.
RAWW helps student-athletes unlock college opportunities and navigate life beyond sports, while giving recruiters and coaches a smarter way to discover talent. Building it meant serving two very different audiences from a blank page, with no product, no design system, and no visual language to start from.
- 01Two very different audiences: trend-sensitive student-athletes and time-poor recruiters.
- 02No existing product experience, design system, or visual language to unify the platform.
- 03The app had to feel like a personal companion for athletes and a professional, reliable tool for recruiters.
The approach
One brand, built for two audiences.
We built the brand and a unified, athlete-first design system, then shaped an MVP that works as a companion for athletes and a credible tool for recruiters.
Takeaway
What this project proves about brand.
Your interface is your brand
In SportsTech, for most users the interface is the brand. Getting the product feel right was the brand strategy.
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