RAWW
No product, no brand, two very different audiences → one brand and design system, and an award-winning MVP.
The situation
RAWW helps student-athletes open doors to college opportunities and plan for life beyond sports, and gives recruiters and coaches a smarter way to find talent.
It started from a blank page: no product, no design system, no visual language. And it had to serve two very different audiences. Student-athletes are quick to spot what feels dated. Recruiters are short on time. The app had to feel like a personal companion to one and a reliable professional tool to the other.
What we did
We worked on our subscription model, in sprints, covering product vision, branding, UX and UI, and the design system.
- One brand built for both audiences.
- An athlete-first design system, so the whole platform shares one visual language.
- An MVP that works as a companion for athletes and a credible tool for recruiters.
Brand, product and system were designed by the same people at the same time, so they agree.
The result
An award-winning MVP, with brand, product and design system built from zero in one pass. It won the DesignRush Best App Design Award in 2023.
In SportsTech, for most users the interface is the brand. Getting the product feel right was the brand strategy.
