Your product doesn't have a design problem. It has a decision problem.
Every screen is the residue of an argument nobody finished. We finish them, then rebuild around the answers, without breaking what already works.
Not ready for a full redesign? Start with a 2-week sprint
- Your live product
- Your users
- Your roadmap
- Our senior designers
- Rebuilt flows
- Component library
- Working screens
- Design QA
Numbers we'll stand behind on the call.
- +41%30-day retention
- ~40%less design debt across 90+ brands
- 150+products shipped since 2015
- 4.9on Clutch, from verified reviews
What we find
The structure is usually fine. The order is wrong.
- Sales demos convert because a human is narrating. Self-serve doesn't.
- People sign up, look around, and never reach the thing you built.
- Every new feature made the product heavier than the last one.
- You lose deals to a worse product that looks easier.
What you get
The flows that decide activation, rebuilt first.
We watch your users fail, price each failure against the number it moves, and start with the flows that decide whether somebody activates. Everything else gets sequenced behind them, so your team ships screen by screen instead of holding a big-bang release. You see working screens every week.
- Watch your users fail, recorded and shared
- Fix the architecture before anything gets restyled
- Rebuild the flows that decide activation, first
- Build one component library your engineers work from
- Sequence the migration screen by screen with your roadmap
- Re-test the same flows after release, with new people
“I'm impressed by Precious' attention to detail and ability to grasp complex user flows and problems we're trying to solve.”
Nick MerrittHead of Product & Design, ITRVLRead on Clutch 
“We're a conversational AI platform. Precious understood our complex design requirements well. They moved fast without compromising quality. They were able to dive in quickly to understand our needs, goals, and complex requirements. They were communicative, friendly, and always available. Their understanding and high-quality design are truly exceptional.”
Ramesh BalanFounder & CEO, Vericora AI 
“I was impressed by their talent in animation, and also their work style.”
Omeed ShamsCo-founder, Lumin Fitness “I'm excited and plan on working with Precious for as long as possible.”
Travis JonsenCo-founder & Director of Customer Success, Pilot 
“They delivered on and checked every box for us.”
Anthony WilliamsFounder & CEO, ConnectED AthleticsRead on Clutch 
Watch users fail
No script. They stop in the same places, they always do. We record it and share it with you the same day.
Price each one
Against the number it moves: activation, retention, a closed deal. So we work in the right order, not the loudest one.
Fix the spine
Architecture before pixels. A better-looking maze is still a maze. Navigation, hierarchy and the model of the product get settled first.
Ship in slices
Sequenced with your roadmap, one flow at a time, with design QA on every release until the build matches the file.
Will you break what already works?
No. We fix the architecture first, then rebuild flow by flow and ship in slices sequenced with your roadmap. Nothing goes live as a big-bang release, and every slice is re-tested with new users after it ships.
How long does a redesign take?
The flows that decide activation get rebuilt first. The rest is sequenced behind them at your roadmap's pace. You see working screens every week from week one, so there is no waiting for a reveal.
Do we have to stop shipping?
No. We work inside your Figma and your release cycle. Your engineers keep shipping; we slot redesigned flows in alongside, with design QA on each release until the build matches the file.