Nobody opens sales software because they enjoy data hygiene. They open it when it helps in the next ten minutes, and every extra field is a reason not to.
We watch reps use it during real calls rather than in a demo environment. The pattern never changes: anything that pays out later gets skipped. So we cut the input, default what can be defaulted, and put the useful thing where the rep already is.
The people who have to use it, not the ones who bought it.
Every field justified or gone.
What's on screen while someone is talking.
Adoption, not training completion.
If the value only shows up in the manager's dashboard, the rep is doing unpaid data entry.
They'll do it for a quarter because they were told to. Then the spreadsheet comes back.
Pick the screen that's costing you the most. We redesign it in five working days, free, no contract. You keep the file whether or not we carry on.
You send the screen and tell us what it's supposed to do.
We redesign it in five working days, and walk you through why every change is there.
You keep the file. If it lands, we talk about a pod. If it doesn't, you're still one screen better off.
One screen per company. We take three of these a month, so tell us early if your date is tight.
Twenty minutes with the founders. Show us the product and we'll tell you where the rep gives up.
