The least forgiving users you'll ever have, and the easiest to please.
Developers don't want delight. They want speed, keyboard access, honest errors, and documentation that answers the question they actually have.
- Your product
- Your docs
- Your error messages
- Our senior designers
- First working call
- Errors that name the fix
- Keyboard-first navigation
- Docs and product as one
Numbers we'll stand behind on the call.
- 2.5x to 7xSTAAR math gains
- ~40%less design debt across 90+ brands
- 150+products shipped since 2015
- 4.9on Clutch, from verified reviews
What we find
The CLI is loved and the dashboard is tolerated.
- Time to first successful call is measured in hours.
- Your errors say what failed and never what to do.
- The docs are the product, and they were written last.
- Everything needs a mouse, and your users resent it.
What you get
Measured on time to first success.
We time it first: signup to a working call, on a real machine, with somebody who has never used it. That number becomes the brief. Everything standing between them and success is justified or removed, and every error message gets a fix inside it.
- Time signup to first working call, then cut it down
- Build onboarding around a working example, not a tour
- Make every error name the fix, not just the failure
- Design keyboard-first navigation and a command palette
- Design the docs and the product as one thing
- Treat dark mode as a design rather than an inversion
“I'm impressed by Precious' attention to detail and ability to grasp complex user flows and problems we're trying to solve.”
Nick MerrittHead of Product & Design, ITRVLRead on Clutch 
“We're a conversational AI platform. Precious understood our complex design requirements well. They moved fast without compromising quality. They were able to dive in quickly to understand our needs, goals, and complex requirements. They were communicative, friendly, and always available. Their understanding and high-quality design are truly exceptional.”
Ramesh BalanFounder & CEO, Vericora AI “I was impressed by their talent in animation, and also their work style.”
Omeed ShamsCo-founder, Lumin Fitness 
“I'm excited and plan on working with Precious for as long as possible.”
Travis JonsenCo-founder & Director of Customer Success, Pilot 
“They delivered on and checked every box for us.”
Anthony WilliamsFounder & CEO, ConnectED AthleticsRead on Clutch 
Time it
Signup to working call. Always longer than anyone thinks.
Cut the path
Every step justified or removed.
Fix the errors
Each one names the cause and the fix.
Match the docs
Product and documentation designed together.