Developers don't want delight. They want speed, keyboard access, honest errors, and documentation that answers the question they actually have.
We time it first: signup to a working call, on a real machine, with somebody who has never used it. That number becomes the brief. Everything standing between them and success is justified or removed, and every error message gets a fix inside it.
Signup to working call. Always longer than anyone thinks.
Every step justified or removed.
Each one names the cause and the fix.
Product and documentation designed together.
Time to first successful call is the only onboarding metric that matters here.
Everything else you measure is downstream of it, including whether anyone ever reads your docs.
Pick the screen that's costing you the most. We redesign it in five working days, free, no contract. You keep the file whether or not we carry on.
You send the screen and tell us what it's supposed to do.
We redesign it in five working days, and walk you through why every change is there.
You keep the file. If it lands, we talk about a pod. If it doesn't, you're still one screen better off.
One screen per company. We take three of these a month, so tell us early if your date is tight.
Twenty minutes with the founders. Tell us how long onboarding takes and we'll tell you where it goes.
